“Own Your Awesomeness” John Rife Founder

John Rife is a commercial real estate developer, history buff, husband, father, son & Founder of East End Market, a Central Florida food hub. But wait, there’s  more. In 2010 John founded the Winter Park Harvest festival.

I originally met John Rife at an event, we forged our friendship over an opportunity to co-accelerate a young food entrepreneur, Jesse Wolfe whose Oh Dang Hummus, products now line the shelves of Whole Foods and Publix. Connect with John across social media @johnrife.

And don’t worry even if you aren’t a foodie, you’re going to be inspired by this conversation. During which John shares his journey of finding himself, how he learned to fly his own freak flag, the story behind his diarrhea, sleepless nights starting East End and his spiritual and time management practices…

As always…I didn’t want this conversation to end. Dear Rockstar here’s to flying your freak flag, finding your own authentic path and trusting the still small whisper inside. You were born to rock- your life and the lives of others!



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